6x the cleaning power in half the time*. (*1 dose of Tide HE Turbo Clean in quick cycle vs. 6 doses of the leading national bargain detergent in normal cycle.)

Tide Plus Coldwater offers 50% more energy savings when switching loads from warm to cold.

Amazing Tide clean from Canada’s #1 detergent based on sales*. (*Nielsen Syndicated Laundry Detergent Category – CAN National All Markets $ & Unit Sales – Latest 52 w/e 1/12/16)

#1 recommended by washing machine manufacturers*. (*based on co-marketing agreements)

Part of the trusted Tide Plus Collection.